A Glimpse of an Awakening Giant
By Dr. Alex Ploeg, OFI Secretary General
In 16 years time, Aquarama in Singapore has grown to
become one of the major international events in the ornamental aquatic
industry. Of course the fact that Singapore is the centre of tropical
ornamental fish trade in the world has contributed to this development.
The organisers of Aquarama, CMP Asia Trade Fairs Pte. Ltd., currently
uses its expertise and contacts to build up a similar event in China as
well. Organised in Guangzhou, one of the "hot spots" of the Chinese
ornamental aquatic industry, Aquaria China may have a successful future
as well. Aquaria China 2004 was, in every respect, a promising start.
OFI was invited to participate in this first Aquaria China more or
less in the same way as it has been asked to do during the early years
of Aquarama.

Aquaria
China 2004 was held in Guangzhou, China, and featured several typical
Chinese cultural aspects during the various ceremonies which took place
during the event. During the official opening, which was held outside
in front of the exhibition building, a lion-dance was performed in such
a way that western visitors in particular will never forget.Your
Secretary General was fortunate enough to be granted a seat in the
front row of the VIP podium, next to the Vice President of CMP Asia,
Michael Duck, and was thus able to enjoy a close-up view of the show.
Seating next to the same company, he was also able to enjoy the
ceremony during the official reception for exhibitors and other invited
guests.
Absolutely unique was the performance given by a dancer who
changed masks "within the blink of an eye." This female dancer changed
masks many times, first from a location on the podium, and later among
the public without anyone being able to see how and when. Even from a
distance of only half a meter, and with the knowledge that it would
happen, I actually thought my eyes were playing tricks on me, and that
I could in fact see what had happened. It would be an added attraction
to have this performance repeated during the reception at Aquarama 2005
as well.
Fish competition
Most of us are familiar with the Aquarama fish competition.
Aquaria China’s fish competition is very similar only somewhat smaller
than one would expect for a show that is just getting started. Most of
the participants were based in Guangzhou and Singapore. An
international panel of judges rated the fish according to the following
categories: betta, guppy, flowerhorn, dragon fish, discus and goldfish.
Local fish breeders delivered surprisingly good quality and were able
to win many prizes, entering fish that really deserved to win these
prizes.
ConferenceA conference held during a trade
show always has two sides. For the exhibitors and the trade visitors,
it is something for which they often lack the time in which to
participate, and for which they rarely want to pay the fee. However,
for the many fisheries,

scientists
and government officials it is an important main reason to support and
attend the show (or the only acceptable excuse for being paid to attend
an interesting trade fair). As a result, the room is never very full,
which is a pity for the experienced speakers who put a lot of effort
into their preparations, and a relief for the very nervous beginning
speakers.
In general a lot of interesting topics were presented. Several
presentations were given on trade with China and Asia in general, but
also treated very practical issues such as packing fish for transport,
or breeding loaches.
Items on angling were less interesting for most of the
participants at Aquaria China, who were in general there as members of
an industry which aims to keep fish alive in a tank, rather than
catching them with a hook.
Exhibitors / visitors
Many of the exhibitors
were from the surrounding areas of Guangzhou itself, or from Singapore
or Hong Kong, although many participants were there as part of the Sri
Lanka Pavilion, Malaysia Pavilion, Taiwan Pavilion and Indonesia
Pavilion. In total some 80 companies, associations and organisations
were present or were represented, 50% of which came from outside of
China; in total there were over 13,000 visitors (trade and general
public).
Of course, since it was the first Aquaria China, one could not
have expected participation or the visitor quantities such as those
seen at the Aquarama after 16 years of existence. Also, this show must
still develop in terms of its organisation and participants. Organising
a show in China is a challenge in and of itself, and cannot be compared
with organising one in Singapore or Europe. Import/export is also a
whole different situation in China than it is in most other countries.
Subject to many regulations and politics, the import of live fish into
China in particular is, although not officially forbidden, almost
impossible in practice. So for companies planning to export to China,
attending Aquaria China should be seen as an investment in the future.
On the other hand, Guangzhou houses thousands of ornamental fish
farms, most of them set up to house tropical fish. Guangzhou is the
"Florida" of China, supplying mainly the local Chinese market. The
local ornamental fish market, a wholesale/retail market consisting of
some 500 stalls, may appear disorganised to Western eyes, however the
quality of the individual fish is very high. Quality may easily be
compared with that of the best western specimens.
Once the economic potential shifts in focus from the local market
to the export of ornamental fish, Aquaria China’s real value will
become readily apparent.
Most exhibitors expressed positive feelings about this show,
myself included, and I am sure that many of them will return. I would
like to encourage you all to experience the second edition of this show
in September 2006!
OFI Journal Issue 46: October 2004